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Average attendance for Giants games at Oracle Park was down 6.2% heading into last month's All Star break compared to the same time period in 2019.

Why it matters: The Giants need the fan support. With a record of 51-51, they're currently four games behind the Philadelphia Phillies for the National League's final playoff spot.

Yes, but: The Giants are not alone.

State of play, via Axios Sports' Jeff Tracy: Season-ticket sales are down 10% this year across the MLB, to which the league's chief revenue officer attributes much of the decline, per Sportico.

What they're saying: "Fan engagement is not only measured by the attendance in our building," Mario Alioto, the Giants' executive vice president of business operations, told Axios San Francisco.

What's next: Good deals help.

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